Developing content for social

Our content strategy should be continually evolving.  We’ll be adding to it and curating it on a regular basis.

Let’s cover some basic principles when it comes to content management.  Tagging and categorising our content will make it easier for our audience to find it and us.  Defining our content purpose and how it connects back to our business strategy is a must.  Conducting content gap analysis over our competitor brand messages helps us better position our brand.  Tying the content back to our brand’s key themes and messages as well as incorporating recommended topics will keep our content fresh and consistent.  In addition, we’ll want to establish guidelines about just who manages our content and the governance issues around it.  Finally, we’ll want to tie our social media content publishing efforts back into our brand’s SEO efforts to provide us with maximum exposure on the search engines.

Patty Keegan

Digital Chameleon

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