Don’t forget social media when it comes to your public relations programs. Digital PR can be an important partner in your social media marketing campaign planning.
So what do we know about digital pr? First, it can be used to promote our brand in traditional ways, but can also be used in new areas such as market research. Second, use social media carefully. When it gets used poorly, our brand can be damaged but when we do handle it well, we get rewarded. Finally don’t wait for the crisis to hit before you prepare your social media PR defenses. Have a script and be prepared beforehand or you’ll waste crucial time scrambling to respond.