Tag Archives: marketing
social media influence and sentiment metrics
Social media brings a couple of new metrics to online marketing – influence and sentiment. It’s crucial for marketers to know who their social media influencers are. This is a challenge for marketers since the opinions of a relatively unknown … Continue reading
Filed under Social Media
How to be successful on Facebook
Facebook has over 600 million users worldwide, and shows no signs of slowing in terms of popularity among consumers, as well as marketers. But the issue for marketers is how to effectively use Facebook (and really any social site), and … Continue reading
Filed under Social Media
Measuring social media influence
Social media may be helping advertising shift away from its focus on measuring ROI solely via quantitative measures. If we’re only looking at clicks or “fans,” then we’re looking at social media through the same lense we use for measuring … Continue reading
Filed under Social Media
