Tag Archives: online audience measurement

Learn firsthand about new Australian online measurement standard

The new version of the Australia/NZ edition of Digital Fast Track’s Audience Measurement elearning module includes an overview of the new online audience measurement standard that’s been agreed and endorsed by the IAB Australia.  We talked to Matt Bruce, MD of Audience Measurement at Nielsen, about the new product.

Watch a clip here; and listen to more here

Patty Keegan

Digital Chameleon

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